CampaignStudio

Status: Available, schema-owning · Kind: package · Tier: premium · Bundle: growth · Contexts: admin, frontend · Product group: Capell Growth

This page is the consolidated implementation overview for the CampaignStudio package. It is extracted from the package README, service providers, migrations, config files, routes, resources, models, actions, and the shared Capell ERD notes where available.

What This Package Adds

CampaignStudio adds campaign groups, landing pages, CTA blocks, conversion goals, UTM attribution, and conversion reporting to Capell.

Campaign Filament resources for groups, landing pages, goals, and CTA blocks.
Campaign dashboard blocks.
Page schema extender for campaign fields.
core layout builder block configurators for campaign hero, CTA, and lead form blocks.
Conversion recording actions for page views, CTA clicks, and form submissions.

Developer Notes

Connects Capell pages, FormBuilder, Insights, and core layout builder APIs through explicit actions and listener classes instead of inline resource logic.

CampaignStudioServiceProvider, AdminServiceProvider, and FrontendServiceProvider register package surfaces.
Config file: capell-campaign-studio.php.
Migrations create campaign groups, goals, landing pages, CTA blocks, and conversions.
Filament resources cover each owned model.
Listeners sync landing pages and form submission conversions.

Operational Notes

Lets marketing and editorial teams connect landing pages to goals and see which campaign-studio convert.

Adds campaign admin navigation and database tables.
Adds campaign dashboard blocks.
Adds config keys for conversion cookie, UTM keys, table names, and layout presets.
May use Insights events and FormBuilder submissions when those packages are installed.
No explicit public route is registered by this package.

Data And Retention

campaign_groups belong to sites.
campaign_landing_pages belong to groups and target pages.
campaign_conversion_goals define measurable outcomes.
campaign_cta_blocks store CTA content.
campaign_conversions connect goals, landing pages, insights visits/events, and attribution JSON.

Screenshot Plan

Campaign groups index.
Campaign landing pages index.
Campaign conversion goals form.
CTA block form.
Campaign dashboard blocks.
Frontend landing page with campaign blocks.

Screenshots

Campaign groups index

Campaign landing pages index

Campaign conversion goal form

Campaign CTA block form

Campaign dashboard blocks screenshot target: public/docs/screenshots/packages/campaign-studio/campaign-dashboard-blocks.png. Keep this as text until the screenshot file is committed.

Pitfalls

Install dependent packages before expecting attribution from form-builder or insights.
Check UTM keys before launch.
Create conversion goals before reporting on landing page success.

Verification

Run vendor/bin/pest packages/campaign-studio/tests when package tests exist.
Run the relevant host-app migration or package install flow in a disposable database.
Open the listed admin or frontend surface and compare it with the screenshot plan.

Package Manifest

Composer name: capell-app/campaign-studio
Product group: Capell Growth
Kind: package
Tier: premium
Bundle: growth
Contexts: admin, frontend
Requires: capell-app/admin, capell-app/core, capell-app/form-builder, capell-app/frontend, capell-app/insights, capell-app/layout-builder
Optional dependencies: capell-app/seo-suite

Admin Surfaces

CampaignConversionGoalResource (packages/campaign-studio/src/Filament/Resources/CampaignConversionGoals/CampaignConversionGoalResource.php)
CreateCampaignConversionGoal (packages/campaign-studio/src/Filament/Resources/CampaignConversionGoals/Pages/CreateCampaignConversionGoal.php)
EditCampaignConversionGoal (packages/campaign-studio/src/Filament/Resources/CampaignConversionGoals/Pages/EditCampaignConversionGoal.php)
ListCampaignConversionGoals (packages/campaign-studio/src/Filament/Resources/CampaignConversionGoals/Pages/ListCampaignConversionGoals.php)
CampaignCtaBlockResource (packages/campaign-studio/src/Filament/Resources/CampaignCtaBlocks/CampaignCtaBlockResource.php)
CreateCampaignCtaBlock (packages/campaign-studio/src/Filament/Resources/CampaignCtaBlocks/Pages/CreateCampaignCtaBlock.php)
EditCampaignCtaBlock (packages/campaign-studio/src/Filament/Resources/CampaignCtaBlocks/Pages/EditCampaignCtaBlock.php)
ListCampaignCtaBlocks (packages/campaign-studio/src/Filament/Resources/CampaignCtaBlocks/Pages/ListCampaignCtaBlocks.php)
CampaignGroupResource (packages/campaign-studio/src/Filament/Resources/CampaignGroups/CampaignGroupResource.php)
CreateCampaignGroup (packages/campaign-studio/src/Filament/Resources/CampaignGroups/Pages/CreateCampaignGroup.php)
EditCampaignGroup (packages/campaign-studio/src/Filament/Resources/CampaignGroups/Pages/EditCampaignGroup.php)
ListCampaignGroups (packages/campaign-studio/src/Filament/Resources/CampaignGroups/Pages/ListCampaignGroups.php)
CampaignLandingPageResource (packages/campaign-studio/src/Filament/Resources/CampaignLandingPages/CampaignLandingPageResource.php)
CreateCampaignLandingPage (packages/campaign-studio/src/Filament/Resources/CampaignLandingPages/Pages/CreateCampaignLandingPage.php)
EditCampaignLandingPage (packages/campaign-studio/src/Filament/Resources/CampaignLandingPages/Pages/EditCampaignLandingPage.php)
ListCampaignLandingPages (packages/campaign-studio/src/Filament/Resources/CampaignLandingPages/Pages/ListCampaignLandingPages.php)

Commands

capell:campaign-studio-install-layouts {--force : Update existing campaign layouts} (packages/campaign-studio/src/Console/Commands/InstallCampaignLayoutsCommand.php)

Routes And Config

Config: packages/campaign-studio/config/capell-campaign-studio.php

Permissions And Gates

Gate: CampaignOverviewStatsBlock: admin, super_admin
Gate: TopCampaignStudioBlock: admin, super_admin
Gate: TopLandingPagesBlock: admin, super_admin

Migrations

Migration: 2026_04_20_000001_create_campaign_groups_table.php
Migration: 2026_04_20_000002_create_campaign_conversion_goals_table.php
Migration: 2026_04_20_000003_create_campaign_landing_pages_table.php
Migration: 2026_04_20_000004_create_campaign_cta_blocks_table.php
Migration: 2026_04_20_000005_create_campaign_conversions_table.php

ERD Excerpt

erDiagram
    SITES ||--o{ CAMPAIGN_GROUPS : owns
    CAMPAIGN_GROUPS ||--o{ CAMPAIGN_LANDING_PAGES : groups
    CAMPAIGN_GROUPS ||--o{ CAMPAIGN_CONVERSION_GOALS : measures
    CAMPAIGN_GROUPS ||--o{ CAMPAIGN_CTA_BLOCKS : contains
    CAMPAIGN_CONVERSION_GOALS ||--o{ CAMPAIGN_CONVERSIONS : records
    CAMPAIGN_LANDING_PAGES ||--o{ CAMPAIGN_CONVERSIONS : attributes
    CAMPAIGN_GROUPS ||--o{ CAMPAIGN_CONVERSIONS : groups
    PAGES ||..o{ CAMPAIGN_LANDING_PAGES : landing_page_target
    ANALYTICS_VISITS ||..o{ CAMPAIGN_CONVERSIONS : attributed_visit
    ANALYTICS_EVENTS ||..o{ CAMPAIGN_CONVERSIONS : attributed_event

    CAMPAIGN_GROUPS {
        bigint id PK
        bigint site_id FK
        string name
        string slug
    }

    CAMPAIGN_LANDING_PAGES {
        bigint id PK
        bigint campaign_group_id FK
        bigint page_id FK
        bigint primary_goal_id FK
        string headline
    }

    CAMPAIGN_CONVERSIONS {
        bigint id PK
        bigint campaign_group_id FK
        bigint campaign_conversion_goal_id FK
        bigint campaign_landing_page_id FK
        bigint insights_visit_id FK
        bigint insights_event_id FK
        json attribution
        timestamp converted_at
    }

Screenshot Automation

Deployment should read screenshots.json, install the package with demo data, resolve each admin surface or frontend URL, and write images to public/docs/screenshots/packages/campaign-studio.

Campaign groups index.
Campaign landing pages index.
Campaign conversion goals form.
CTA block form.
Campaign dashboard blocks.
Frontend landing page with campaign blocks.