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Campaign Studio

Package docs status

Section titled “Package docs status”

This page is generated from package source documentation in the Capell packages repository and the checked-in manifest. Source documentation is not distribution status. Before running a Composer command, verify that the exact package and compatible 1.x release are available through public Packagist or the authenticated marketplace account.

Field Value
Composer package capell-app/campaign-studio
Package slug campaign-studio
Product group Capell Marketing & Growth
Tier premium
Bundle marketing-growth
Runtime contexts admin, frontend
Capell version ^1.0
Catalogue role extension
Release channel Beta
Source repository capell-app/packages
Source path packages/campaign-studio
Docs source packages/campaign-studio/docs
Manifest capell.json

What This Plugin Adds

Section titled “What This Plugin Adds”

Campaign Studio is an Available, Schema-owning Capell package in the Capell Marketing & Growth product group. It ships as capell-app/campaign-studio and extends these surfaces: admin, frontend.

Campaign Studio groups landing pages, calls to action, and conversion goals into measurable campaigns with attributed conversion records.

Marketers manage campaign groups, landing pages, goals, and reusable calls to action in the admin, while visitors see the resulting campaign content on public pages.

Evidence: capell.json, src/Models/CampaignGroup.php, src/Actions/RecordCampaignOutcomeAction.php, src/Providers/CampaignStudioServiceProvider.php, docs/overview.admin.md, docs/screenshots.json, src/Filament/Resources/CampaignGroups/CampaignGroupResource.php, tests/Feature/CampaignFrontendRenderTest.php.

Status details:

  • Status: Available
  • Tier: premium
  • Bundle: marketing-growth
  • Composer package: capell-app/campaign-studio
  • Namespace: Capell\CampaignStudio
  • Theme key: not applicable

Why It Matters

Section titled “Why It Matters”

For developers: A typed, idempotent outcome Action owns trusted scope validation, attribution references, persistence, and replay handling, keeping tracking behavior outside controllers and Filament resources.

For teams: Teams can define the outcome for a campaign and review page and conversion performance from the same admin workflow.

Evidence: src/Actions/BuildConversionAttributionAction.php, src/Actions/RecordCampaignOutcomeAction.php, tests/Unit/Actions/RecordCampaignOutcomeActionTest.php, tests/Feature/CampaignConversionBeaconTest.php, tests/Unit/Actions/CampaignDashboardActionsTest.php, docs/admin-guide.md, docs/screenshots.json.

Screens And Workflow

Section titled “Screens And Workflow”

Screenshot contract: docs/screenshots.json.

Campaign groups index

Campaign landing pages index

  • Campaign groups index (admin, required evidence).
  • Campaign landing pages index (admin, required evidence).
  • Campaign conversion goals form (admin, required evidence).
  • CTA widget form (admin, supplementary evidence).
  • Campaign dashboard widgets (admin, supplementary evidence).
  • Frontend landing page with campaign widgets (frontend, required evidence).
  • Campaign conversion detail (admin, supplementary evidence).
  • Campaign landing page variant form (admin, supplementary evidence).
  • Campaign CTA widget preview (admin, supplementary evidence).
  • Campaign public conversion-safe output (frontend, supplementary evidence).
  • Campaign groups index with admin sidebar menu open (admin, supplementary evidence).

Technical Shape

Section titled “Technical Shape”
  • Service providers: Capell\CampaignStudio\Providers\CampaignStudioServiceProvider, Capell\CampaignStudio\Providers\AdminServiceProvider, Capell\CampaignStudio\Providers\FrontendServiceProvider.
  • Config files: packages/campaign-studio/config/capell-campaign-studio.php.
  • Migrations: packages/campaign-studio/database/migrations/2026_05_10_190843_01_create_campaign_groups_table.php, packages/campaign-studio/database/migrations/2026_05_10_190843_02_create_campaign_conversion_goals_table.php, packages/campaign-studio/database/migrations/2026_05_10_190843_03_create_campaign_landing_pages_table.php, packages/campaign-studio/database/migrations/2026_05_10_190843_04_create_campaign_cta_widgets_table.php, packages/campaign-studio/database/migrations/2026_05_10_190843_05_create_campaign_conversions_table.php, packages/campaign-studio/database/migrations/2026_07_30_000001_add_event_key_to_campaign_conversions_table.php.
  • Models: CampaignConversion, CampaignConversionGoal, CampaignCtaWidget, CampaignGroup, CampaignLandingPage.
  • Filament classes: CampaignCtaWidgetWidgetConfigurator, CampaignHeroWidgetConfigurator, CampaignLeadFormWidgetConfigurator, CampaignPageSchemaExtender, CampaignConversionGoalResource, CreateCampaignConversionGoal, EditCampaignConversionGoal, ListCampaignConversionGoals, CampaignConversionGoalForm, CampaignConversionGoalsTable, CampaignCtaWidgetResource, CreateCampaignCtaWidget, and 19 more.
  • Route files: packages/campaign-studio/routes/web.php.
  • Policies: AbstractCampaignStudioResourcePolicy, CampaignConversionGoalPolicy, CampaignCtaWidgetPolicy, CampaignGroupPolicy, CampaignLandingPagePolicy.
  • Events: CampaignConverted.
  • Listeners: RecordFormSubmissionConversion, SyncCampaignLandingPageFromPage.
  • Actions: ApplyCampaignPageDefaultsAction, BuildCampaignConversionFunnelAction, BuildCampaignExperimentResultsAction, BuildCampaignLandingPageVariantsAction, BuildCampaignOverviewStatsAction, BuildCampaignUrlAction, BuildConversionAttributionAction, BuildTopCampaignStudioQueryAction, BuildTopLandingPagesQueryAction, CaptureCampaignConversionAction, GetCampaignStudioTrackerScriptAction, InstallCampaignLayoutsAction, and 14 more.
  • Data objects: AudienceTargetData, CampaignAttributionReferencesData, CampaignConversionCaptureData, CampaignCtaActionData, CampaignExperimentResultsData, CampaignExperimentVariantResultData, CampaignOutcomeData, ConversionAttributionData, CampaignConversionSummaryData, CampaignLandingPageSummaryData, LandingPageVariantData, LandingPageVariantSelectionData, and 1 more.
  • Command signatures: campaign-studio:purge-conversions, capell:campaign-studio-sync-statuses.
  • Manifest action API: applyCampaignPageDefaults: Capell\CampaignStudio\Actions\ApplyCampaignPageDefaultsAction, buildCampaignConversionFunnel: Capell\CampaignStudio\Actions\BuildCampaignConversionFunnelAction, buildCampaignExperimentResults: Capell\CampaignStudio\Actions\BuildCampaignExperimentResultsAction, buildCampaignLandingPageVariants: Capell\CampaignStudio\Actions\BuildCampaignLandingPageVariantsAction, buildCampaignOverviewStats: Capell\CampaignStudio\Actions\BuildCampaignOverviewStatsAction, buildCampaignUrl: Capell\CampaignStudio\Actions\BuildCampaignUrlAction, buildConversionAttribution: Capell\CampaignStudio\Actions\BuildConversionAttributionAction, buildTopCampaignStudioQuery: Capell\CampaignStudio\Actions\BuildTopCampaignStudioQueryAction, buildTopLandingPagesQuery: Capell\CampaignStudio\Actions\BuildTopLandingPagesQueryAction, captureCampaignConversion: Capell\CampaignStudio\Actions\CaptureCampaignConversionAction, getCampaignStudioTrackerScript: Capell\CampaignStudio\Actions\GetCampaignStudioTrackerScriptAction, purgeCampaignConversions: Capell\CampaignStudio\Actions\PurgeCampaignConversionsAction, and 10 more.
  • Scheduled commands: campaign-studio:purge-conversions (monthly; package registered), capell:campaign-studio-sync-statuses (everyFiveMinutes; package registered).
  • Console command classes: InstallCampaignLayoutsCommand, PurgeCampaignConversionsCommand, SyncCampaignStatusesCommand.
  • Manifest contributions: admin-resource: Capell\CampaignStudio\Manifest\CampaignStudioAdminResourcesContribution, asset: Capell\CampaignStudio\Manifest\CampaignStudioAssetsContribution, configurator: Capell\CampaignStudio\Manifest\CampaignWidgetConfiguratorsContribution, console-command: Capell\CampaignStudio\Manifest\CampaignStudioConsoleCommandsContribution, dashboard-widget: Capell\CampaignStudio\Manifest\CampaignStudioDashboardFilamentWidgetsContribution, frontend-component: Capell\CampaignStudio\Manifest\CampaignWidgetComponentsContribution, health-check: Capell\CampaignStudio\Manifest\CampaignStudioHealthContribution, model: Capell\CampaignStudio\Manifest\CampaignStudioModelsContribution, overview-stat: Capell\CampaignStudio\Manifest\CampaignOverviewStatsContribution, render-hook: Capell\CampaignStudio\Manifest\CampaignStudioRenderHookContribution, route: Capell\CampaignStudio\Manifest\CampaignStudioConversionRouteContribution, scheduled-job: Capell\CampaignStudio\Manifest\CampaignStudioRetentionScheduleContribution, scheduled-job: Capell\CampaignStudio\Manifest\CampaignStudioStatusScheduleContribution, schema-extender: Capell\CampaignStudio\Manifest\CampaignPageSchemaExtenderContribution.
  • Health checks: Capell\CampaignStudio\Health\CampaignStudioHealthCheck.
  • Blade views: packages/campaign-studio/resources/views/components/tracking/attributes.blade.php, packages/campaign-studio/resources/views/components/widget/campaign-cta-widget.blade.php, packages/campaign-studio/resources/views/components/widget/campaign-hero.blade.php, packages/campaign-studio/resources/views/components/widget/campaign-lead-form.blade.php, packages/campaign-studio/resources/views/tracker.blade.php.
  • Cache tags: campaign-studio.

Data Model

Section titled “Data Model”
  • Required tables: campaign_groups, campaign_landing_pages, campaign_cta_widgets, campaign_conversion_goals, campaign_conversions.
  • Models: CampaignConversion, CampaignConversionGoal, CampaignCtaWidget, CampaignGroup, CampaignLandingPage.
  • Core record references in migrations: sites via site_id, languages via language_id, pages via page_id.
  • Migration files: 2026_05_10_190843_01_create_campaign_groups_table.php, 2026_05_10_190843_02_create_campaign_conversion_goals_table.php, 2026_05_10_190843_03_create_campaign_landing_pages_table.php, 2026_05_10_190843_04_create_campaign_cta_widgets_table.php, 2026_05_10_190843_05_create_campaign_conversions_table.php, 2026_07_30_000001_add_event_key_to_campaign_conversions_table.php.
  • Migration impact: run host migrations through the package install flow before opening package surfaces.
  • Deletion/retention behaviour: migrations declare cascade-on-delete relationships and null-on-delete relationships; retention is scheduled through campaign-studio:purge-conversions (monthly; registered by the package provider).

Install Impact

Section titled “Install Impact”
  • Required packages: capell-app/admin, capell-app/core, capell-app/discovery-foundation, capell-app/form-builder, capell-app/frontend, capell-app/insights, capell-app/layout-builder.
  • Admin navigation: declares admin-resource: CampaignStudioAdminResourcesContribution; each Filament page or resource controls its own navigation visibility.
  • Admin/editor extensions: configurator: CampaignWidgetConfiguratorsContribution, dashboard-widget: CampaignStudioDashboardFilamentWidgetsContribution, overview-stat: CampaignOverviewStatsContribution, schema-extender: CampaignPageSchemaExtenderContribution.
  • Permissions: none declared in capell.json.
  • Public routes: loads routes/web.php; registers CampaignStudioConversionRouteContribution.
  • Database changes: package migrations are declared.
  • Config: config/capell-campaign-studio.php.
  • Settings: no package settings declared.
  • Queues or schedules: scheduled commands campaign-studio:purge-conversions (monthly; package registered), capell:campaign-studio-sync-statuses (everyFiveMinutes; package registered).
  • Cache tags: campaign-studio.
  • Commands: campaign-studio:purge-conversions, capell:campaign-studio-sync-statuses.

Common Pitfalls

Section titled “Common Pitfalls”
  • Keep required Capell packages on compatible v4 releases: capell-app/admin, capell-app/core, capell-app/discovery-foundation, capell-app/form-builder, capell-app/frontend, capell-app/insights, capell-app/layout-builder.
  • Run migrations before opening package resources or public routes.
  • Review package configuration before production-like verification: config/capell-campaign-studio.php.
  • Review middleware, throttling, signatures, and public-output safety in routes/web.php before exposing routes.
  • Keep the host Laravel scheduler running so package-registered schedules can execute: campaign-studio:purge-conversions (monthly; package registered), capell:campaign-studio-sync-statuses (everyFiveMinutes; package registered).
  • Keep public Blade and cached HTML free of authoring markers, model IDs, permissions, signed editor URLs, and lazy database queries.
  • Custom write integrations must preserve invalidation for campaign-studio cache tags.

Troubleshooting

Section titled “Troubleshooting”
Symptom Likely cause Check Fix
Package surface is missing after install Provider or manifest is not loaded Confirm capell.json, package composer.json, and provider registration Reinstall the package, refresh Composer autoload, and clear host caches
Admin screen or command fails on missing table Package migrations have not run Check the tables listed in Data Model Run host migrations and rerun the focused package test
Route returns unexpected output Route cache, middleware, or signed URL setup does not match the package route file Check the route files listed in Technical Shape Clear route cache and verify middleware before exposing public routes
Background work does not run Queue worker or declared schedule is not active Check the jobs and scheduled commands listed in Technical Shape Start the queue worker or host scheduler, then run the focused command or package test
Public output leaks unexpected state Render data, cache variation, or authoring boundary has regressed Check public Blade, cache tags, and public-output safety tests Move data loading out of Blade and rerun the package public-output tests

Quick Start

Section titled “Quick Start”
  1. Install the package: composer require capell-app/campaign-studio.
  2. Run the required setup: php artisan migrate.
  3. Open the package admin surface at /admin/campaign-studio/campaign-groups and confirm Campaign Studio is available.

Next Steps

Section titled “Next Steps”