Campaign Studio

Package docs status

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Field	Value
Composer package	`capell-app/campaign-studio`
Package slug	`campaign-studio`
Product group	Capell Marketing & Growth
Tier	premium
Bundle	`marketing-growth`
Runtime contexts	`admin`, `frontend`
Capell version	`^1.0`
Catalogue role	extension
Release channel	Beta
Source repository	`capell-app/packages`
Source path	`packages/campaign-studio`
Docs source	`packages/campaign-studio/docs`
Manifest	`capell.json`

What This Plugin Adds

Campaign Studio is an Available, Schema-owning Capell package in the Capell Marketing & Growth product group. It ships as capell-app/campaign-studio and extends these surfaces: admin, frontend.

Campaign Studio groups landing pages, calls to action, and conversion goals into measurable campaigns with attributed conversion records.

Marketers manage campaign groups, landing pages, goals, and reusable calls to action in the admin, while visitors see the resulting campaign content on public pages.

Status details:

Status: Available
Tier: premium
Bundle: marketing-growth
Composer package: capell-app/campaign-studio
Namespace: Capell\CampaignStudio
Theme key: not applicable

Why It Matters

For developers: A typed, idempotent outcome Action owns trusted scope validation, attribution references, persistence, and replay handling, keeping tracking behavior outside controllers and Filament resources.

For teams: Teams can define the outcome for a campaign and review page and conversion performance from the same admin workflow.

Screens And Workflow

Screenshot contract: docs/screenshots.json.

Campaign groups index

Campaign landing pages index

Campaign groups index (admin, required evidence).
Campaign landing pages index (admin, required evidence).
Campaign conversion goals form (admin, required evidence).
CTA widget form (admin, supplementary evidence).
Campaign dashboard widgets (admin, supplementary evidence).
Frontend landing page with campaign widgets (frontend, required evidence).
Campaign landing page variant form (admin, supplementary evidence).
Campaign CTA widget form (admin, supplementary evidence).
Campaign public conversion-safe output (frontend, supplementary evidence).
Campaign groups index with admin sidebar menu open (admin, supplementary evidence).

Technical Shape

Service providers

Capell\CampaignStudio\Providers\CampaignStudioServiceProvider
Capell\CampaignStudio\Providers\AdminServiceProvider
Capell\CampaignStudio\Providers\FrontendServiceProvider

Config files

packages/campaign-studio/config/capell-campaign-studio.php

Migrations

packages/campaign-studio/database/migrations/2026_05_10_190843_01_create_campaign_groups_table.php
packages/campaign-studio/database/migrations/2026_05_10_190843_02_create_campaign_conversion_goals_table.php
packages/campaign-studio/database/migrations/2026_05_10_190843_03_create_campaign_landing_pages_table.php
packages/campaign-studio/database/migrations/2026_05_10_190843_04_create_campaign_cta_widgets_table.php
packages/campaign-studio/database/migrations/2026_05_10_190843_05_create_campaign_conversions_table.php
packages/campaign-studio/database/migrations/2026_07_30_000001_add_event_key_to_campaign_conversions_table.php

Models

CampaignConversion
CampaignConversionGoal
CampaignCtaWidget
CampaignGroup
CampaignLandingPage

Filament classes

CampaignCtaWidgetWidgetConfigurator
CampaignHeroWidgetConfigurator
CampaignLeadFormWidgetConfigurator
CampaignPageSchemaExtender
CampaignConversionGoalResource
CreateCampaignConversionGoal
EditCampaignConversionGoal
ListCampaignConversionGoals
CampaignConversionGoalForm
CampaignConversionGoalsTable
CampaignCtaWidgetResource
CreateCampaignCtaWidget
EditCampaignCtaWidget
ListCampaignCtaWidgets
CampaignCtaWidgetForm
CampaignCtaWidgetsTable
CampaignGroupResource
CreateCampaignGroup
EditCampaignGroup
ListCampaignGroups
CampaignGroupForm
CampaignGroupsTable
CampaignLandingPageResource
CreateCampaignLandingPage
EditCampaignLandingPage
ListCampaignLandingPages
CampaignLandingPageForm
CampaignLandingPagesTable
CampaignOverviewStatsFilamentWidget
TopCampaignStudioFilamentWidget
TopLandingPagesFilamentWidget

Route files

packages/campaign-studio/routes/web.php

Policies

AbstractCampaignStudioResourcePolicy
CampaignConversionGoalPolicy
CampaignCtaWidgetPolicy
CampaignGroupPolicy
CampaignLandingPagePolicy

Events

CampaignConverted

Listeners

RecordFormSubmissionConversion
SyncCampaignLandingPageFromPage

Actions

ApplyCampaignPageDefaultsAction
BuildCampaignConversionFunnelAction
BuildCampaignExperimentResultsAction
BuildCampaignLandingPageVariantsAction
BuildCampaignOverviewStatsAction
BuildCampaignUrlAction
BuildConversionAttributionAction
BuildTopCampaignStudioQueryAction
BuildTopLandingPagesQueryAction
CaptureCampaignConversionAction
GetCampaignStudioTrackerScriptAction
InstallCampaignLayoutsAction
PurgeCampaignConversionsAction
RecordCampaignConversionAction
RecordCampaignOutcomeAction
RecordCtaClickConversionAction
RecordFormSubmissionConversionAction
RecordPageViewConversionAction
ResolveCampaignBeaconSiteIdAction
ResolveCampaignFromUrlAction
ResolveCampaignLandingPageFromUrlAction
ResolveCampaignLandingPageVariantAction
SanitizeCampaignHtmlAction
SeedCampaignStudioScreenshotFixtureAction
SyncCampaignExperimentAction
SyncCampaignLandingPageFromPageAction
SyncCampaignStatusesAction

Data objects

AudienceTargetData
CampaignAttributionReferencesData
CampaignConversionCaptureData
CampaignCtaActionData
CampaignExperimentResultsData
CampaignExperimentVariantResultData
CampaignOutcomeData
ConversionAttributionData
CampaignConversionSummaryData
CampaignLandingPageSummaryData
LandingPageVariantData
LandingPageVariantSelectionData
UtmData

Command signatures

campaign-studio:purge-conversions
capell:campaign-studio-install-layouts
capell:campaign-studio-sync-statuses

Manifest action API

applyCampaignPageDefaults: Capell\CampaignStudio\Actions\ApplyCampaignPageDefaultsAction
buildCampaignConversionFunnel: Capell\CampaignStudio\Actions\BuildCampaignConversionFunnelAction
buildCampaignExperimentResults: Capell\CampaignStudio\Actions\BuildCampaignExperimentResultsAction
buildCampaignLandingPageVariants: Capell\CampaignStudio\Actions\BuildCampaignLandingPageVariantsAction
buildCampaignOverviewStats: Capell\CampaignStudio\Actions\BuildCampaignOverviewStatsAction
buildCampaignUrl: Capell\CampaignStudio\Actions\BuildCampaignUrlAction
buildConversionAttribution: Capell\CampaignStudio\Actions\BuildConversionAttributionAction
buildTopCampaignStudioQuery: Capell\CampaignStudio\Actions\BuildTopCampaignStudioQueryAction
buildTopLandingPagesQuery: Capell\CampaignStudio\Actions\BuildTopLandingPagesQueryAction
captureCampaignConversion: Capell\CampaignStudio\Actions\CaptureCampaignConversionAction
getCampaignStudioTrackerScript: Capell\CampaignStudio\Actions\GetCampaignStudioTrackerScriptAction
purgeCampaignConversions: Capell\CampaignStudio\Actions\PurgeCampaignConversionsAction
recordCampaignConversion: Capell\CampaignStudio\Actions\RecordCampaignConversionAction
recordCampaignOutcome: Capell\CampaignStudio\Actions\RecordCampaignOutcomeAction
recordCtaClickConversion: Capell\CampaignStudio\Actions\RecordCtaClickConversionAction
recordFormSubmissionConversion: Capell\CampaignStudio\Actions\RecordFormSubmissionConversionAction
recordPageViewConversion: Capell\CampaignStudio\Actions\RecordPageViewConversionAction
resolveCampaignFromUrl: Capell\CampaignStudio\Actions\ResolveCampaignFromUrlAction
resolveCampaignLandingPageFromUrl: Capell\CampaignStudio\Actions\ResolveCampaignLandingPageFromUrlAction
resolveCampaignLandingPageVariant: Capell\CampaignStudio\Actions\ResolveCampaignLandingPageVariantAction
syncCampaignExperiment: Capell\CampaignStudio\Actions\SyncCampaignExperimentAction
syncCampaignStatuses: Capell\CampaignStudio\Actions\SyncCampaignStatusesAction

Scheduled commands

campaign-studio:purge-conversions (monthly; package registered)
capell:campaign-studio-sync-statuses (everyFiveMinutes; package registered)

Console command classes

InstallCampaignLayoutsCommand
PurgeCampaignConversionsCommand
SeedCampaignStudioScreenshotFixtureCommand
SyncCampaignStatusesCommand

Manifest contributions

admin-resource: Capell\CampaignStudio\Manifest\CampaignStudioAdminResourcesContribution
asset: Capell\CampaignStudio\Manifest\CampaignStudioAssetsContribution
configurator: Capell\CampaignStudio\Manifest\CampaignWidgetConfiguratorsContribution
console-command: Capell\CampaignStudio\Manifest\CampaignStudioConsoleCommandsContribution
dashboard-widget: Capell\CampaignStudio\Manifest\CampaignStudioDashboardFilamentWidgetsContribution
frontend-component: Capell\CampaignStudio\Manifest\CampaignWidgetComponentsContribution
health-check: Capell\CampaignStudio\Manifest\CampaignStudioHealthContribution
model: Capell\CampaignStudio\Manifest\CampaignStudioModelsContribution
overview-stat: Capell\CampaignStudio\Manifest\CampaignOverviewStatsContribution
render-hook: Capell\CampaignStudio\Manifest\CampaignStudioRenderHookContribution
route: Capell\CampaignStudio\Manifest\CampaignStudioConversionRouteContribution
scheduled-job: Capell\CampaignStudio\Manifest\CampaignStudioRetentionScheduleContribution
scheduled-job: Capell\CampaignStudio\Manifest\CampaignStudioStatusScheduleContribution
schema-extender: Capell\CampaignStudio\Manifest\CampaignPageSchemaExtenderContribution

Health checks

Capell\CampaignStudio\Health\CampaignStudioHealthCheck

Blade views

packages/campaign-studio/resources/views/components/tracking/attributes.blade.php
packages/campaign-studio/resources/views/components/widget/campaign-cta-widget.blade.php
packages/campaign-studio/resources/views/components/widget/campaign-hero.blade.php
packages/campaign-studio/resources/views/components/widget/campaign-lead-form.blade.php
packages/campaign-studio/resources/views/tracker.blade.php

Cache tags

campaign-studio

Data Model

Required tables: campaign_groups, campaign_landing_pages, campaign_cta_widgets, campaign_conversion_goals, campaign_conversions.
Models: CampaignConversion, CampaignConversionGoal, CampaignCtaWidget, CampaignGroup, CampaignLandingPage.
Core record references in migrations: sites via site_id, languages via language_id, pages via page_id.
Migration files: 2026_05_10_190843_01_create_campaign_groups_table.php, 2026_05_10_190843_02_create_campaign_conversion_goals_table.php, 2026_05_10_190843_03_create_campaign_landing_pages_table.php, 2026_05_10_190843_04_create_campaign_cta_widgets_table.php, 2026_05_10_190843_05_create_campaign_conversions_table.php, 2026_07_30_000001_add_event_key_to_campaign_conversions_table.php.
Migration impact: run host migrations through the package install flow before opening package surfaces.
Deletion/retention behaviour: migrations declare cascade-on-delete relationships and null-on-delete relationships; retention is scheduled through campaign-studio:purge-conversions (monthly; registered by the package provider).

Install Impact

Required packages: capell-app/admin, capell-app/core, capell-app/discovery-foundation, capell-app/form-builder, capell-app/frontend, capell-app/insights, capell-app/layout-builder.
Admin navigation: declares admin-resource: CampaignStudioAdminResourcesContribution; each Filament page or resource controls its own navigation visibility.
Admin/editor extensions: configurator: CampaignWidgetConfiguratorsContribution, dashboard-widget: CampaignStudioDashboardFilamentWidgetsContribution, overview-stat: CampaignOverviewStatsContribution, schema-extender: CampaignPageSchemaExtenderContribution.
Permissions: access also governed by package policies: AbstractCampaignStudioResourcePolicy, CampaignConversionGoalPolicy, CampaignCtaWidgetPolicy, CampaignGroupPolicy, CampaignLandingPagePolicy.
Public routes: loads routes/web.php; registers CampaignStudioConversionRouteContribution.
Database changes: package migrations are declared.
Config: config/capell-campaign-studio.php.
Settings: no package settings declared.
Queues or schedules: scheduled commands campaign-studio:purge-conversions (monthly; package registered), capell:campaign-studio-sync-statuses (everyFiveMinutes; package registered).
Cache tags: campaign-studio.
Commands: campaign-studio:purge-conversions, capell:campaign-studio-install-layouts, capell:campaign-studio-sync-statuses.

Common Pitfalls

Keep required Capell packages on compatible v4 releases: capell-app/admin, capell-app/core, capell-app/discovery-foundation, capell-app/form-builder, capell-app/frontend, capell-app/insights, capell-app/layout-builder.
Run migrations before opening package resources or public routes.
Review package configuration before production-like verification: config/capell-campaign-studio.php.
Review middleware, throttling, signatures, and public-output safety in routes/web.php before exposing routes.
Keep the host Laravel scheduler running so package-registered schedules can execute: campaign-studio:purge-conversions (monthly; package registered), capell:campaign-studio-sync-statuses (everyFiveMinutes; package registered).
Keep public Blade and cached HTML free of authoring markers, model IDs, permissions, signed editor URLs, and lazy database queries.
Custom write integrations must preserve invalidation for campaign-studio cache tags.

Troubleshooting

Symptom	Likely cause	Check	Fix
Package surface is missing after install	Provider or manifest is not loaded	Confirm `capell.json`, package `composer.json`, and provider registration	Reinstall the package, refresh Composer autoload, and clear host caches
Admin screen or command fails on missing table	Package migrations have not run	Check the tables listed in `Data Model`	Run host migrations and rerun the focused package test
Route returns unexpected output	Route cache, middleware, or signed URL setup does not match the package route file	Check the route files listed in `Technical Shape`	Clear route cache and verify middleware before exposing public routes
Background work does not run	Queue worker or declared schedule is not active	Check the jobs and scheduled commands listed in `Technical Shape`	Start the queue worker or host scheduler, then run the focused command or package test
Public output leaks unexpected state	Render data, cache variation, or authoring boundary has regressed	Check public Blade, cache tags, and public-output safety tests	Move data loading out of Blade and rerun the package public-output tests

Quick Start

Install the package: composer require capell-app/campaign-studio.
Open the package admin surface at /admin/campaign-studio/campaign-groups and confirm Campaign Studio is available.

Next Steps

Package docs
Overview
Worked extension examples
Admin guide
Configuration files: config/capell-campaign-studio.php.
Troubleshooting
Screenshot contract
Marketplace assets
Capell content language plan
Capell documentation design system
Capell and package ERD notes
Related packages: Discovery Foundation, Form Builder, Insights, Layout Builder, Experiments, Seo Suite.